Global Trends and Strategic Time Horizons in Family Philanthropy

Campden Wealth and Rockefeller Philanthropy Advisors have produced a largescale, global research report on family philanthropic giving, with a focus on strategic time horizons.

This report provides comprehensive analysis of family philanthropy, with a focus on strategic time horizons in giving. This is the only global survey about family philanthropy of such a scope. The 201 survey respondents represent 28 countries and $2.4 billion in annual giving. With half of the respondents based in the United States, 25% in Europe, and 20% in the Asia-Pacific region, the survey also provides insight on regional nuances to philanthropy.

Among the most significant findings:

• More donors are proactively considering the time horizon of their philanthropy, weighing whether it is more effective to have a pre-determined end date for philanthropic initiatives or to continue in perpetuity.
   
• Education is the top cause families give to globally, constituting 29% of the average philanthropic portfolio, followed by health (14%), and the arts, culture and sports (10%).
   
• European donors are twice as likely to give outside their region as those from North America and Asia-Pacific.
   
• Despite increasing global concern for climate change, the environment receives a scant 8% of the giving portfolios in this survey.